Privacy policy

We use cookies to provide you with the best possible user experience. By continuing to use this site, you accept the use of cookies.

This website gathers anonymous information on all user sessions. We mainly use cookies for traffic analytics and optimization of content and UX. This information cannot be traced back to you.

Cookies – what it is and how it works

Most websites today use cookies extensively. A cookie is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser. We use this data to record how you use the website, including which buttons you click, where you navigate to, how long your session is, which we browser you’re using etc. This enables us to customise the content and appearance of the website, giving you a better experience when browsing the web. Most web browsers (Chrome. Firefox, Edge, Safari, etc.) accept cookies by default, but you can manually change the settings of your browsers to decline cookies. Note however, that most websites will cease to function properly if you do so.

What we use cookies for

Google Analytics

Google Analytics records visitor traffic and enables detailed analysis of said traffic, usage patterns and trends. The data collected is used to optimize the user experience and site content. In line with Google’s privacy policy, no personally identifiable information is collected. All data is stored on Google’s servers.

Google Tag Manager

Google Tag Manager handles JavaScript and tracking tags for Google Analytics and third party software. It is used to optimize the website and set up ad services. All tracking codes are run through and handled by Google Tag Manager.

What’s stored: Navigation and certain actions on the website (e.x. «Add to cart» on an ecommerce site). The information is anonymized, and no personally identifiable information is stored.

Facebook Pixel

Facebook Pixel is an analytics tool used to measure and record the effectiveness of Facebook advertising. This information is used to:

  • Ensure that the right ad is displayed to the right user
  • Build ad audiences
  • Enable further Facebook ad tools

What’s stored: Which ads the user has been exposed to on Facebook, which sites the user has visited and successful conversions (made an order, submitted a contact form, etc.).

Hotjar

Hotjar records the user’s interactions on the website to help us understand how visitors experience the site. The Hotjar-script is a websocket connection that sends the following information to the Hotjar servers:

  • Changes in the HTML code
  • Mouse movements and clicks
  • Scrolling information
  • Keyboard inputs for white-listed events (i.e. non-identifiable inputs)
  • Statistics on viewport size, browser type, country of origin, etc.

Each tracked event is stored in Hotjar’s cloud database and is timestamped. This enables the sequential playback of the session’s events. No personally identifiable information is collected or stored.

Tracking pixels

Tracking pixels are used to track conversions and to provide a tailored ad experience. No personally identifiable information is collected or stored.

Matomo

Matomo is an analytics tool used to measure traffic and usage patterns on the website.

Collection of information

Services collect information through form(s) on the website. Submitting personal information through these forms is optional. If you choose not to do so, we may be prevented from providing you certain services/products.

Examples of forms:

  • Contact forms
  • Request forms for accessing a product or service
  • Ecommerce forms for ordering a product or service
  • Registration forms for webinars, courses or seminars
  • Registration forms for subscriptions to newsletters or blogs

Purpose of the information collected:

  • To provide the user with access to products or services
  • To provide the user with relevant information
  • To collect contact information for follow-ups

How to delete cookies

By default, most browsers are configured to accept cookies. You can easily delete or reject these by following the instructions specific to your browser. You can find these instructions under the «Help» section of your browser’s settings. Be aware that restricting the usage of cookies may adversely affect your browsing experience.

Cookie removal instructions: